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Fine wines rise in value because of two main reasons: the first being that each vintage is produced to preordained maximum quantities. The second is the ever-increasing demand for wines regarded as suitable for long term storage or 'bedding down'. Basic supply and demand is the driving force behind the market with branding also playing a key role.
Unlike many areas of investment, the finite production levels of fine wine are paired with an increasing rate of consumption, something that is not commonplace in most markets. A buoyant European following, along with a resurgent US market and the addition of rapid growth in collection and consumption in Asia means the market is in a state of evolution.

Wine’s price performance has a very low correlation to equities and traditional investments. During the past three significant financial downturns wine has outperformed both the FTSE100 and S&P500.
The recent shift within the fine wine market from its focus on Bordeaux and Burgundy to now include Champagne, Rhône, Super Tuscan and New World gems has only allowed more people to enter the market as the desire for alternative investing grows the World over.
The principles on which the fine wine market is based are solid, tried and tested over decades and proven to provide a safe, reliable haven for long-term growth. The reasons wine of the highest quality has shown such solid performance are the same today as they have always been: a short and finite supply coupled with an ever-increasing demand.
Taking into account the limited availability of all fine wines it's a matter of importance that you decide on the approach you want to take within the market. Once this is done, it’s down to selecting the correct products to help you achieve your objectives. This is where the selection process and ongoing service that we provide our clients can help you to attain your financial goals.

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